Alicia is a photographer and creative director working across the fashion, lifestyle and travel sectors. Based between London and Mumbai but with British - Jordanian - Dutch heritage she feels most at home on the road.

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​Searching for moments of utopia and nostalgia, Alicia offers viewers a taste of an experience, a flash of what life could be.  

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Alicia grew up in a creative environment with her mother's bustling architecture practice running from the ground floor of their house. She used the raw materials around her to make creations of her own and eventually went on to study Sculpture at City and Guilds of London Art School.

 

Following this, she followed her main area of interest, the relationship between humans and the natural world, and studied BSc Human Sciences at UCL. This remains one of her favourite subjects to document with her camera.

 

After her studies, Alicia carried this interest to one of her favourite places, the ocean, becoming a professional scuba diver. Her first SCUBA job was in India, a country she now calls her half home and where she gained experience in underwater production. 

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Photography remained her main passion throughout having never looked back after winning her first DSLR in a film festival for under 16s. Alicia formalised her skills at The London Institute of Photography. 

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